One fine day our Founder, Prince Kapoor got a call from a friend who wanted a student to get an Internship from our parent company, Viralchilly.
The guy had completed a digital marketing course from a reputed institute, and we were super confident that he would kill it during the internship. But, to our surprise, things were not what we expected.
Long story short, a huge gap exists between what students are taught and what they need to learn.
Digital marketing coaching these days:
Are teachers themselves and they are often outdated
Have never handled clients and have very less experience in handling projects
Rarely provide in-depth implementation on live client projects*
*We do provide implementation but in guided environments, since it can be risky and unfair for clients.
And hence Lifty was born on that intern’s bday i.e Rahul Singh Rao
Here is his birthday while we were on our annual trip to Goa.
Since our inception, we have made ourselves very clear, our job is not to teach students about digital marketing, we want to make sure the student gets a job and grows while learning new things.
“Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime”
That’s our goal when it comes to Lifty. We want our student to grow out of that digital marketing and ensure they kill in multiple aspects of marketing. Thats the only way we can leave a legacy.
Trainers that are trusted by
200+ brands depend on our experts to boost their sales through SEO and Digital Marketing.
WHAT PEOPLE ARE SAYING
Meet our Team
Prince's immeasurable skills helped him add more than 12 years of expertise of working with more than 300 brands. After interviewing 500+ students for multiple profiles and mentoring 800+ people in Digital Marketing, he has took a goal to make at least 500 students digital ready by the end of 2023. Trusted by brands like Adobe, WonderShare, Canva, PharmEasy, Prince never disappoints when it comes to digital marketing.
Started with LoginRadius, Kavita has spent years learning and doing all things Digital. An expert with a passion for excellence, Kavita brings real-world expertise and cutting-edge strategies to every session. Having worked with brands like Canva, LoginRadius, Stillio, Kavita shares insights and tools you need to succeed in today's digital landscape.
Experienced Digital Marketer with over 7 years in the industry. Skilled in SEO, PPC, social media advertising, email marketing, and content creation. Proven track record of driving website traffic and generating leads for B2B and B2C companies. Strong analytical skills and experience with Google Analytics, AdWords, and other digital marketing tools. Committed to staying up-to-date with the latest industry trends and technologies. Passionate about helping businesses achieve their goals through effective digital marketing strategies.