Is Digital Marketing a Good Career in India in 2024?

Is digital marketing a good career in India? Making a career choice can be overwhelming as it requires considering factors such as personal interests, long-term stability, and lifestyle goals. 

According to the latest report released by Expert Market Research, the industry will continue to expand and achieve a value of approximately USD 24.1 billion by 2028, growing at a CAGR of 32.1% between 2023 and 2028. 

Considering the potential for growth, it is safe to say that digital marketing is one of the best career options in India in 2024 and beyond. 

What is Digital Marketing?

Digital marketing is the practice of promoting products or services through online platforms. It involves various tactics like search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and mobile marketing. 

Demand for Digital Marketers

According to Indeed’s report, ‘Digital Marketer’ is among the top 10 in-demand jobs in India. There are 1,91,947 Digital Marketing Jobs In India on alone (as of April,2023). 

The above count shows the demand or a shortage of skilled digital marketers in India. 

In fact, it is very hard to find skilled digital marketers in India. Companies are facing a crisis named the ‘digital skill gap.’ Economics Times stated that India needs 

Thirty million digitally skilled professionals by 2026.

This game of demand and shortage of skilled digital marketers is creating new job opportunities that are emerging every day. Therefore, it is the best time to pave your career in digital marketing.

How to begin a digital marketing career in India?

When starting a career in digital marketing, it is crucial to understand the various specializations within the field. In addition, there are numerous digital marketing job positions to explore, each with its skills to master. 

1. Search Engine Optimization (SEO)

Role of Search Engine Optimizer

An SEO specialist’s primary role is to improve a website’s online visibility and ranking on search engine results pages (SERPs). This involves a variety of techniques. For example, keyword research, on-page optimization, content optimization, link building, etc., are some techniques used in SEO. 

SEO is considered the backbone of Digital marketing. As a result, there is a huge demand for professionals who understand search platforms, social media, and content and have strong analytical skills. 

SEO Job Titles and Average salary

PostAverage Salary (in INR)Average Salary (in INR)(as of April,2023)
SEO Intern₹ 1.2 LPA3,239
SEO Executive₹ 2.0 LPA2,759
SEO Specialist₹ 3.7 LPA2,518
SEO Manager₹ 6.0 LPA1,342
SEO Director₹ 7.5 LPA334

2. Social Media Marketer

Role of Social Media Marketer

Social media marketer is responsible for creating, implementing, and managing Ads and digital campaigns on social media platforms. The social media marketing job profile involves:

  • Identifying the target audience.
  • Managing the campaign’s budget.
  • Suggesting creatives based on competition.
  • Measuring the campaign’s effectiveness.

Social media marketing is an interesting, dynamic, and challenging field. It offers an amazing career for those who are passionate about social media.

Social Media Marketers Job Titles and Average salary

PostAverage Salary (in INR)Average Salary (in INR)(as of April,2023)
SEO Media Intern₹ 1.8 LPA28,805
Social Media Executive₹ 2.5 LPA7,972
Social Media Analyst₹ 3.2 LPA24,201
Social Media Specialist₹ 4.1 LPA22,202
Social Media Manager₹ 4.8 LPA8,074

3. Search Engine Marketer

Role of Search Engine Marketer

A Search Engine Marketing job is to plan, develop, and implement digital marketing strategies for advertising on search engines like Google. The job requires SEO, keyword research, and Pay Per Click (PPC) advertising knowledge. The ultimate goal of a search engine marketer is to drive qualified traffic for more conversions and revenue.

With the increasing importance of digital presence, companies are investing more in SEM to improve website traffic. As such, SEM professionals can expect ample opportunities for career growth, higher salaries, and leadership roles within organizations.

Search Engine Marketers Job Titles and Average salary

PostAverage Salary (in INR)Average Salary (in INR)(as of April,2023)
PPC Executive₹ 3.0 LPA2,404
PPC Analyst₹ 4.3 LPA15,258
PPC Expert₹ 4.8 LPA2,934
PPC Team Leader₹ 7.0 LPA1,310
PPC Manager₹ 8.4 LPA13,111

4. Content Marketer

Role of Content Marketer

A content marketer is a professional who is responsible for planning and implementing a company’s overall content strategies. In addition, he is responsible for improving the brand’s online presence, creating awareness, and boosting customer engagement with the business through content marketing. 

Content marketing is a very crucial component of digital marketing. This job profile requires strong research and analytical skills, good writing skills, creativity, and knowledge of social media platforms.

Content Marketers Job Titles and Average salary

PostAverage Salary (in INR)Average Salary (in INR)(as of April,2023)
Content Marketing Intern₹ 2.4 LPA4,000
Content Marketing Specialist₹ 5.56 LPA6,000
Content Marketing Manager₹ 10.5 LPA4,525
Senior Content Manager₹ 12 LPA1,000+

5. Content Writer

Role of Content Writer

A content writer is responsible for researching topics and writing creative and attractive content to drive conversions based on the company’s goal. They create blog posts, website content, case studies, whitepapers, and eBooks. 

There is a huge demand for content writer jobs in India. According to, many top companies, such as BYJU, Myntra, Unacademy, Flipkart, etc., are hiring content writers frequently. 

Content Writers Job Titles and Average salary

PostAverage Salary (in INR)Average Salary (in INR)(as of April,2023)
Content Writer₹ 3.0 LPA4,219
Content Specialist₹ 5.0 LPA6,044
Content Strategist₹ 5.7 LPA4,477
Content Director₹ 15.2 LPA48

6. Copywriter

Role of Copywriter

A copywriter is a professional responsible for writing clear, concise copy to educate/engage and sell products. Simply put, a copywriter writes creative content for marketing and advertising that persuades customers to buy.

Copywriting is a good career option for those who enjoy writing. The need for copywriters is rising as it provides multiple career opportunities. 

The average salary for Copywriters in India: is 4.2 LPA and goes up to 9.6 LPA. 

Start Training to Build a Career in Digital Marketing 

Lifty’s Digital Marketing Mastery Course prepares you to become a professional Digital Marketer. This digital marketing mastery course will help you build a sustainable career and increase your job market value. 

This course covers fundamentals to advance digital marketing with hands-on latest tools. Along with learning, it offers free internships, placement assistance, and experience on live projects. 


Q.1 Why should I choose a career in Digital Marketing?

Digital marketing is a smart career choice for many reasons. The industry is growing continuously, and businesses need digital marketing professionals to promote their brands online. In addition, digital marketing allows you to be creative and use analytical skills to measure campaign success.

Q.2 What are the career opportunities in digital marketing?

Digital marketing offers various career opportunities, including roles in social media marketing, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC), and more. In addition, a career in digital marketing can offer growth opportunities and the opportunity to work with innovative technologies and techniques to achieve business goals.

Q.3 What qualifications do I need to start my career in digital marketing?

You don’t need any special qualifications or a graduate degree to be a digital marketer. One must have basic knowledge of computers with average communication skills. However, having a degree will help in getting good corporate jobs. 

Q.4. What are the skills required for digital marketing?

Digital marketing requires a variety of skills to be successful. First, strong communication skills are essential, as digital marketers must deliver messages effectively across multiple channels. 

Creativity is also important for developing interesting content and campaigns, while project management skills are important for keeping campaigns on track. 

Q.5 Do I start a career in Digital marketing with no degree?

Yes, it is possible to start a career in digital marketing without a degree. Many successful digital marketers have built their careers through self-learning and practical experience. 

Q.6 What is the average salary of a digital marketer?

According to Glassdoor, the average monthly salary of a digital marketer is 20,000 ₹. But it totally depends on the skills, experience, knowledge, and location. 

Q.7 What is the future of digital marketing?

The future of digital marketing is expected to continue its rapid growth with the emergence of new technologies such as artificial intelligence, voice search, and augmented reality. Personalization and customer experience continue to matter, and marketers must prioritize privacy and data security. Video content and social media marketing also remain important.

Q.8 What is the demand for digital marketers in India?

The demand for digital marketers in India is growing exponentially as more businesses look to move online and expand their digital presence. In addition, the COVID-19 pandemic has accelerated this trend, further increasing the need for skilled digital marketing professionals who can help businesses navigate the online landscape and reach their audiences effectively.

Q.9 How can I start my career in digital marketing?

You can start your journey as a successful digital marketer by enrolling yourself in our Digital Marketing Mastery Course. Here we will guide you through a lot of practical sessions to get real work experience to stand one step ahead. 

Prince Kapoor

Hi, this is Prince Kapoor. I am a digital marketing and outreach specialist with over 10 years of experience. My expertise expands to Google Ads, Facebook Ads, SEO, SMO, SMM and other digital platforms.
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